three decades spent supporting business aviation users & investors
supporting business jet users
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Questions You Are Asking Us
Every piece of research we do, client report or industry assessment we assemble adds to the thousands we have already completed. Working with you adds to the information that informs our consumer advocacy and advisory businesses. We have advised more than 2,000 consumers, but have also run a 110-aircraft fractional fleet that still packs the most sophisticated scheduling software in the industry. The level at which we operate provides you with advice and risk reduction no-one else in the industry is as well qualified to offer.
Timely, Accurate Research & Analysis
Business aviation isn't easy to understand. Unlike the airline industry, business jet owners are driven by a much larger number of purchase variables, together with such influences as peer referrals, brand recognition, perceived residual value strength, and half a dozen others.
To break this market down, both bottom-up and top-down analyses are needed. No single competitor dominates more than a few segments, and the major engine and airframe makers who produce forecasts are severely constrained in their willingness to be honest! An engine-maker isn't going to get Christmas cards from a manufacturer, if they admit that an aircraft design that carries their engines is a terrible product!
To advise investment professionals, fund managers, consulting firms, trade and government bodies, media outlets, private equity and debt traders, you need an immense amount of information and experience running the businesses you now track, and comment about. We have used our twelve years, working on the investment side of the industry, developing the first completely objective forecasting model that provides output we use in our unique demand index.
Our business jet demand index uses twenty variables, all defined by consumer research. Half of the variables are hard: cabin volume, high-speed cruise, range at high cruise speeds, etc.. We also apply ten softer variables our research has yielded: brand strength, perceived value, support opinions, peer endorsements amd others. We weight these variables based upon our consumer research, and then apply our demand output to the volumes from our forecasting model generates.
Below are a few of the successes our experience and tools have enjoyed, mostly when pundits vehemently disagreed with our predictions:
business jet designs
_Designing Leading Business Jets
Virtually all business jet designs are compromised, before definition, because manufacturers always seek to fit new models into existing line-up.
My methodology uses detailed analysis of trading patterns dating back fifteen years. The process goes from there:
Our strengths lie in structuring early research, market and competitive analysis. With these up-front tasks completed, we are also experienced at laying-out downstream phases, from joint definition, through procurement and resourcing post-launch tasks realistically.
Careful planning, built upon solid research and analysis will either kill a program before too much money has been wasted, or will help program leaders resource and focus on all areas, skills, technologies and partners needed to make the program a long-term success.